![]() AI-powered marketing intelligence and analytics help you to connect, analyze, and take action on all of your data to drive ROI, speed, and growth across your business. ![]() That’s where technology comes in to save the day (or the ad). But with such a short Back to school time frame, retailers don’t have a second to waste. Often, retailers are too slow to react, waiting for weekly reports from agencies or spending days trying to wrangle data for insights in order to optimize. So how can we avoid miss spending? It starts with having access to full information and data in real-time to pause or double-down on ad spend so that retailers ensure they’re not missing a minute of customer attention throughout this crucial shopping season. This fractured landscape makes it difficult for marketers to get a holistic view of their customers and ensure they are properly optimizing their campaigns. Retailers are reaching the modern shopper through many different channels, across Facebook, Instagram, email, web, and more. Use these peak holidays as a chance to optimize your ad spend. One day of wasted spend on an ad that isn’t working is a bigger loss than other times of the year, and the opportunity cost of not spending that money where it’s effective is a higher missed opportunity. The biggest lever retailers have control over during this period is where they spend their ad dollars. So, here are a few ways marketers can take advantage of the off-season, to gear up for the big show. ![]() With such high traffic, what a great opportunity to test out a new campaign and capture insights that you can take into November. ![]() In fact, according to Deloitte’s 2019 back-to-school report, the total back-to-school spending is expected to reach $27.8B or $519 per student, up slightly from $510 in 2018. Parents are flooding into stores with a long list of needs they needed yesterday. Take, for example, the “back-to-school” holiday. The bottom line is, marketers are preparing for the highest traffic of the year, and every second counts.Ĭonsider every holiday leading up to Thanksgiving as an opportunity to test out new ideas and capture insights. It could be testing email subject lines, body copy, imagery, advertisements, and preparing your service agents for top-notch service. Testing can come in many different forms. This is the advice I’ve heard from retail marketers time and time again as they prepare for the biggest holiday event of them all -Cyber Week. The date of US Thanksgiving differs from Canadian Thanksgiving, where it is celebrated on the second Monday of October (on the same day as Columbus Day in the US, meaning both countries have a public holiday on the same day, even if the two holidays are different).Test, test, test, and test again. It is followed by Black Friday which marks the beginning of the Christmas shopping season and has become the busiest shopping day and the day with the highest retail turnover of the year in the United States. ![]() Thanksgiving Day is the day with the highest food consumption of the year. It always falls between November 22 and November 28. The origins of Thanksgiving Day are believed to lie in a first harvest celebration held in Plymouth, Massachusetts in 1621. It encompasses religious and secular aspects, being both a harvest festival and a festival of family. Thanksgiving Day is a United States national holiday celebrated annually on the fourth Thursday of November (which is not always the last Thursday of November). ![]()
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